The State of AI & Commerce

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In collaboration with our ecommerce partners and rising platforms, this report is a brief investigation of the transformative impact of AI on the retail sector and will provide merchants with actionable insights for navigating these shifts.

The gap between brands applying these continuous visibility tools and those operating manually is widening rapidly. Beyond site configuration, non-technical teams are using accessible AI tools to build custom workflows, run deep analysis, and execute faster.

Across four concise chapters, this report explores how these shifts impact performance outcomes. Starting with product discovery, where modern AI systems are no longer asking whether your site exists but whether your site works. The report concludes by addressing emerging vulnerabilities, specifically the surge of synthetic disputes and fraudulent AI-generated returns.

What’s covered:

• Chapter 1: SXO & AI by Megantic — Why SXO now determines whether your brand is surfaced or suppressed

• Chapter 2: AI for Performance Marketing by Blend AI — Where the real advantage lies in an automated landscape

• Chapter 3: On-Site Discovery & Conversion by Clearer.io — How AI is redefining personalisation and conversion

• Chapter 4: Fraud & Product Integrity in Agentic Commerce by Verity AI — Preparing for a world where autonomous agents transact at scale