The HardTuned strategy started with comprehensive research, progressed into full SEO implementation and was strengthened by ongoing support and continual improvements.

1. Keywords Research expanding reach: We collaborated with the Hardtuned team to launch and execute the following on Shopify:
   • Selected a clear website identity from having no clear targeting to “Automotive Clothing” that guided our whole website structure.
   • 50+ pages of new metadata to start, remainder rolled out over 6 months
2. Shopify Hierarchy Implementation:
   • Created Indexable SEO optimised sub-categories/filters
   • Updated H1s and targeting for all collections and sub-categories/filters
3. Ongoing Growth & Support: Utilised our holistic approach to simulate ongoing growth & supported the campaign with technical and content SEO.
   • 5–10 Backlinks a month (Link Outreach/Social & Image posts).
   • Product pages optimisations (optimised URL path and structured data)
   • On-going research for new product acquisition

This campaign with HardTuned US was described by the Global Search Award 2025 Judges as:
“A masterclass in making every dollar count. This team turned major constraints into an opportunity, delivering extraordinary SEO growth, far surpassing ambitious targets, through smart strategy, custom technical work, and relentless focus. Proof that true excellence comes from ingenuity, not budget.”