Direct Wholesale

Magento 2

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Introduction

Direct Wholesale is an online electrical wholesaler selling high-quality electrical and plumbing supplies directly to professional tradies. Unlike some competitors, Direct Wholesale sell only the highest quality gear for independent contractors and workplaces, they know that for tradies, industry reputation depends on having the right tools for the job.

Insight

directwholesale logo

The Direct Wholesale website was not optimised to cater for both the brands and product ranges that they offer. There were missed opportunities for customers to find the product they were looking for via product categories. When we began working together in April 2021, one of their main priorities was taking more of the market share in non-branded organic search.

Our first goal was to increase non-branded traffic through improved keyword rankings on page 1 in new and existing markets. This would deliver new users to Direct Wholesale, who would otherwise go to their competitors. We also aimed to help returning visitors rediscover the site, building future momentum and brand loyalty.

Our Approach

We researched the organic market opportunities and created a new website architecture based on the data. The new categories we created had URLs alignment and authoritative URL paths.

We also:

  • Optimised Google’s recrawling & reindexing optimisation.
  • Mapped and executed thousands of 301 “Moved Permanently” error codes
  • Optimised robots.txt, meta-robots, x-robots-tags and canonical tags in accordance with Google best practices
  • Tracked Google Bots and crawl stats, and monitored GSC frequently
  • Created a new menu and sidebar, including UX and theme developments
  • Optimised site speed and Core Web Vitals
  • Server caching & onsite SEO field customisation

Year on Year Results

In the past 16 months, July 2021 to November 2022, we have seen strong results with Direct Wholesale.

https://www.megantic.com.au/wp-content/uploads/2023/08/Magento-Direct-whole-Sale-e1702371545301.png

Summary

We challenged ourselves to innovate and went back to the data, leveraging our proprietary technology and systems to find new ways to grow Direct Wholesale’s key metrics during the aftermath of the pandemic. We are incredibly proud of what we have achieved so far, and have won the award for Best Integrated Campaign at the APAC Search Awards 2023.
directwholesale
5 Stars

directwholesale.com.au

We approached Megantic about 18 months ago and can honestly say it was a real turning point for our business. The in-depth research they compiled on our industry opened up so many opportunities that we were previously missing out on. The eCommerce experience that Blake and the team bring to the table is invaluable, everything from SEO to UX it honestly feels that they are part of our team, not a third party agency. We were also delighted to see their work on our campaign was recently internationally recognised by winning one of the 2023 APAC Search Awards in a really competitive category, this again reinforces our confidence that we are on the right track. I would recommend Blake and Megantic in a heartbeat and look forward to continuing our growth with them in the future.

To find out how we can help your business, get in touch

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