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Elite Supplements


Elite Supps have 30 stores across Australia, providing an extensive range of supplements to help boost your health, fitness and wellbeing since 2008. Their goal was to improve their Organic channel to reduce ad spend in paid campaigns which was very quickly increasing in Cost Per Acquisition.


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  • Extensive segmentation of collections.
  • Shopify SEO friendly urls.
  • Hard coding of sidebar filter for Mobile & Desktop.
  • Speed optimized filters.
  • Targeted metadata based on research.
  • Consistent link outreach.
  • Crawling and indexing enhancements.

Our Approach

The Shopify Plus site had strong rankings for product related searches, however; category segmentation had not been implemented yet. After conducting extensive research, our proposal recommended a huge increase in collections. The product range size demanded proper segmentation to provide an enhanced shopping experience through hard coding SEO friendly customised filters both for mobile and desktop provided us with an edge never before seen on any other Shopify Plus project before. Even after being affected by a core Google update (Medic) the site has been able to recover and grow stronger than ever in Organic search.


  • Over 200 new collections based on customer searches.
  • 36% Increase in Users and sessions.
  • 32% Increase In Transactions
  • From 550 to 900+ Collections related rankings.
  • Full Google Medic update recovery


Elite Supplements

To find out how we can help your business get in touch

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