The Capital Equipment strategy started with comprehensive research, progressed into full SEO implementation and was strengthened by ongoing support and continual improvements.

With a complex site architecture hosted on Odoo and limited internal resources to diagnose or resolve technical SEO issues, they needed a specialist team to provide clarity, structure, and a strategic roadmap for growth.

Megantic got to work creating a segmented hierarchy, driven by customer-centric buyer data that was essential due to the website categorisation, especially for mobile visitors.

We also:

• Segmented 245 categories to create a more intuitive and customer-led structure
• Created and redirected 50+ new categories to improve search relevance and user pathways
• Optimised site speed by reducing large H1 banners and heavy design elements
• Repositioned the search bar above the navigation to drive better mobile UX
• Removed low-value page components and replaced sub-category backgrounds with lightweight navigation icons
• Developed custom metadata for all categories aligned with real user intent and market research
• Enhanced crawling and indexing via strategic content, internal linking, and EEAT-focused updates
• Used Google Search Console crawl data to improve search-bot accessibility and block staging environments from indexing
• Reduced 404s and refined redirect responses, improving overall quality signals and increasing Smartphone Googlebot activity