LUX BMX Store
LUXBMX is one of Australias’ leading online BMX stores with exclusive brands for both the casual rider and the BMX racer. Because of the strong brand association within the BMX community, our approach incorporated both non brand and brand targeting.
The team at LUX already had a passionate customer base, therefore connecting to new customers across Australia was the obvious next step. The site needed category segmentation to enhance the shopping experience for users and to create pages easily indexable by crawlers. The Neto dynamic URLs were great for UX but were simply not effective for SEO targeting. Combining static URLs into the filterable sidebar provided both an improved shopping experience and a strategy for growing the Organic channel.
Expectedly, from a niche market project, the campaign started to see some real progress 6 months after implementation; which has helped the Organic channel growth to this day.
Year on Year Results
Key Learnings: When you think you’ve maxed out your Organic reach, take our research based approach to grow your Neto site.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
|cookielawinfo-checbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.