Our Approach

The team at LUX BMX already had a passionate customer base, therefore connecting to new customers across Australia was the next step. The site needed category segmentation to enhance the shopping experience for users and to create pages easily indexable by crawlers. The Neto dynamic URLs were great for user experience, but were simply not effective for SEO targeting. Combining static URLs into the filterable sidebar provided both an improved shopping experience and a strategy for growing the Organic channel.

Summary

SEO is essential for increasing your search presence and organic traffic, and in turn, it can increase your new customers. This is exactly what we saw for LUX BMX. When their new customers received their products, they became repeat customers, further increasing LUX BMX’s ROI for their SEO spend (albeit indirectly).