At Megantic, we’re specialists in helping businesses holistically drive new customers via both new online sales and in-store shoppers. Our team of experienced SEO professionals will work closely with you to create a customised local SEO strategy that aligns with your business goals and drives more traffic and revenue.
What is Local SEO?
Local SEO is the process of optimising your website to increase visibility and attract potential customers from local search queries. For example “Jewellery Store Chadstone” or “Supplement Store Box Hill”. Local SEO will help your business drive new customers into physical stores.
Why is Local SEO Important?
In this modern era of digital, businesses need to implement a holistic strategy to maximise their traffic and revenue potential (from both in-store and online sales).
With the rise of mobile usage and the increasing importance of Google’s local search algorithm, it is important for retail businesses to focus on local SEO to stay competitive in the online marketplace.
Our Local SEO Process
Local Keyword Research
We conduct research for “non-branded” search terms to effectively map the online market size for each store location.
On-page Optimisation
Using our research as a starting point, we will implement changes to critical SEO elements such as Page Titles, Meta Descriptions & H1 tags. This will ensure we are targeting high-value keywords to improve your rankings in search results.
Google Business Optimisation
We will optimise your Google My Business listing to improve your visibility in local search results and attract more customers. Read more about the importance of optimising your Google Business Profile.
Local Link Building
We will build high-quality backlinks from local websites and directories to improve your website’s authority and increase your local search rankings.
Local Citation Building
We will create and optimise local citations to help your business appear in more local search results
Reporting & Tracking
We set up custom tracking to monitor the performance of new clicks, website inquiries, and phone calls to measure the effectiveness and success of our SEO optimisations.
Local SEO Case Study:
Background
Highgrove Bathroom is a retail company with 50+ stores that had little to no previous online visibility. They were looking to improve their online presence, drive more traffic to their website, and increase in-store and online sales.
Strategy
Our strategy involved a multi-faceted approach to improving the online presence of our client's 50 stores. We implemented the following tactics:
Execution
We segmented, redirected, and mapped all 50 location pages with existing or newly created Google Business pages, verified and updated content, and prepared consistent data to be used in business citations. We also continually consulted and executed onsite and offsite promotional strategies to increase Google map listings and location-based keywords to drive in-store traffic.
Results
Through the implementation of a comprehensive local SEO strategy, we were able to improve our client's online presence and drive more traffic to their website, resulting in increased in-store and online sales. Our team continually adapted and optimised the platform to respond to ongoing market changes, resulting in:
To find out how we can help your business, get in touch
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