KJ Essentials Store
Owned and operated by an Aussie mum of 2, KJ Essentials has grown to be a leading manufacturer and supplier of hundreds of baby and parent products.
Prior to our engagement, KJ Essentials had historically been reliant on spending through Social and Paid Advertisement via Google Ads, Facebook Ads and Instagram. While these channels converted, we saw potential for reducing cost per click and opportunity for growth in organic channel to provide more sustainability and improve collaboration across each channel.
Our goal was to drive attribution toward the organic channel. By implementing our strategy we were able to strike a healthy balance between the paid and organic channels. The organic channel now reigns as KJ Essentials strongest channel across traffic and revenue acquisition with the lowest cost per conversion across all channels
Expanding the entry points to KJ Essential’s website using data and research was essential to improving their organic traffic and ensuring that users land on the most relevant landing page resulting in improved user experience.
Year on Year Results
After completing the URL restructure and building out new landing pages and new navigation for the website, we begun seeing improvement in conversion metrics across all channels with users engaging in improved user experience across the site. Organic keyword ranking and search impression growth also drove sustained growth throughout 2020 and continue to grow into 2021.
Growing the organic search channel has created a more holistic approach for KJ Essentials. Best results are achieved when all channels are working to harmony and leveraging their strengths across paid and organic. The organic channel now reigns as KJ Essentials strongest channel across traffic and revenue
acquisition with the lowest cost per conversion across all channels.
“We have been working with Megantic for nearly 12 months and the incredible uplift in results speaks for themselves. We are amazed and thrilled at the growth. Megantic is not your average SEO company. They take a deep dive into your business, your website and your industry & competitors and work hard to bring your business to the forefront. My account manager, Matt is an all round awesome guy with a wealth of knowledge and has worked tirelessly to help grow our business to what it is today. I cannot recommend these guys enough!! If you are looking to grow your online business then Megantic is the one that will make it happen.”.
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