On-Demand Webinar

Found First, Bought Twice: Discovery That Survives BFCM

Megantic, Athos Commerce and Dotdigital on getting found in organic and AI search before peak, and keeping the buyers you win after it.

Peak planning usually starts too far down the funnel. The promo calendar gets built, the landing pages get polished, the sends get scheduled and everyone quietly assumes traffic will arrive the way it did last year.

That assumption is the risk. Product research increasingly starts inside an AI answer rather than a results page, and the brands cited in those answers aren’t automatically the brands that used to rank. Meanwhile the shoppers you do win over peak are the most discount-trained cohort you’ll acquire all year, and most of them never come back at full price.

Megantic, Athos Commerce and Dotdigital recorded this session to work through both ends of that problem: how shoppers find you, and what makes them return.

What you’ll learn in this session:

• How to get surfaced: how retailers earn visibility in organic and AI-driven search, and what actually changes about your product and category content when the answer engine is the destination, not the doorway.
• Converting on-site: turning product data into search, merchandising and personalisation that holds up under peak traffic.
• Turn buyers into repeat: how to entice customers to come back, covering lifecycle and relevance flows.