We approached this campaign through our tried and proven 3-stage holistic SEO & AEO approach.

Stage 1: Research, Structure & Strategy

The campaign targeted women in Australia searching for premium, fit-led lingerie, with a particular focus on users who were searching by product need, fit, style, size, material and occasion.

This included shoppers looking for categories such as bras, lingerie, briefs, shapewear, silk, bridal lingerie, minimiser bras, deep cup bras and sale-led collections. These users were often not searching directly for “Simone Pérèle”, meaning the SEO strategy needed to expand the brand’s visibility beyond existing brand awareness and into high-intent, non-branded discovery.

Stage 2: SEO Onsite Implementation & Execution

• Cleaned up <h> tags across all ecommerce page templates to emphasise a unique H1 on each category page within the hierarchy
• Implemented H1s and URL slugs to align with the semantic language strategy
• Completed all work on a new staging theme and expanded the number of category landing pages by size, colour and material to capture bottom-of-the-funnel, high-converting users

Stage 3: Ongoing Optimisation & Growth

• Using the data-mapped keyword research from Stage 1, we created unique and optimised metadata across all categories on the site, in line with our new hierarchy
• Ongoing technical SEO activities, such as implementing breadcrumbs, crawl budget optimisation and hreflang tags across multiple Simone Pérèle sites
• Close monitoring of AI Overview positions, keyword rankings, organic traffic, conversion rates and revenue

This campaign was shortlisted at the 2026 Global Search Awards and praised for the team’s thinking in a highly competitive eCommerce sector. Megantic’s work with Simone Pérèle focused on strengthening its organic acquisition strategy beyond existing brand-led demand. By addressing semantic gaps and expanding the site’s category and subcategory structure across attributes such as support, strap type and material, we created more than 200 indexable landing pages to improve search visibility. The impact was significant, with organic revenue increasing by 71.7%, transactions by 44.1%, and sessions by 31.4%, demonstrating the value of a more structured, search-led approach to eCommerce growth.