Case Studies & Outcomes

Unleash Your potential with Megantic

.

E-commerce Platform: Magento Enterprise 1.14

Milan Direct was an iconic Australian furniture brand and had a clear vision and ultimate goal but struggled to utilize their full branding potential. Although they already had large online exposure, they were far from reaching their threshold. After full market research, identity alignment and market repositioning, we managed to increase their non-branded organic target market to 6M impressions per month. This massive impression discovery revealed that they had attained about 6% search visibility in their online industry, which we had a feasible case to work on. Our work kicked into full stride one year into the campaign where we achieved around 15% search visibility and experienced massive increases in monthly revenue. Unfortunately for us, on the 16th month of the campaign, Milan Direct was acquired by Temple and Webster and our campaign was stopped. Ultimately, we achieved amazing results over the course of the 16 month campaign.

  • Identity alignment and market repositioning.
  • Total category hierarchy refurbishment to target new potential customers.
  • Improved filters/attributes and implementation of faceted navigation.
  • Massive URL changes and redirect handling.
  • Improved speed, crawlability and indexability.
  • Massive changes to the main menu.
  • Pushing reviews to structured data for products, categories, splash and attribute pages to improve visibility in SERPS.
  • On-site content on most competitive categories site-wide.

OUTCOMES:

  • Increased impression reach from 2.5M to 6M.
  • Page 1 keywords grew from 3,595 to 11,261.
  • 5x Traffic Growth.
  • Increased conversion rate by 15%.
  • Nearly 6x Revenue Growth.
  • 110x Improvement in ROAS.

Key Learning: Don’t create a duplicate landing page for your identity. If you don’t know what this means, you really need to call us!

E-commerce Platform: Magento Community 1.9.3

Liteshop started their Megantic journey as a client in Nov 2015. At the time, the website was built on the e-commerce platform Drupal, which was not easy to work with. On top of Drupal, there were lots of questionable backlinks created by previous SEO companies without any significant growth or results. After battling with many of Drupal’s famous nodes, we fixed the website’s hierarchy, URL structure and supported it with a variety of backlinks; the campaign took off almost immediately. Following their initial growth, we moved them to the Magento platform that they are on today. This was built by Megantic and included a fully comprehensive platform migration. Since the re-platform to Magento, the project has massively improved and the overall business prospered as a result.

  • Identity alignment to Flashlights and LED Torches, which repositioned the business digitally and allowed them to benchmark against the right competitors.
  • Hierarchy improvement to target new markets and potential customers.
  • Improved category and brands targeting and implementation of faceted navigation.
  • Massive URL changes to suit our multi-level structure and concurrent redirects.
  • Improved speed, crawlability, indexability, JS and CSS minification, structured data, reviews, URL architecture, menu adjustments, etc.
  • Pushing reviews to structured data for products, categories, splash and attributed pages to improve visibility on SERPS and enhance CTR.

OUTCOMES:

  • 10x Growth in Impressions.
  • 5x Traffic Growth.
  • Increased Conversion Rate by 10%.
  • 15% drop in Average Sale, however, Transactions have tripled.
  • Massive Improvement in Website Speed.
  • Vastly Improved UX.
  • Thorough setup of all e-commerce tracking components.
  • Substantial improvement in User Engagement.
  • Steadily becoming a market leader.

Key LearningMove away from Drupal ASAP if you’re serious about E-commerce.

E-commerce Platform: Magento Enterprise 1.4.0

Even though Pushys  were already a market leader, Megantic on boarded Pushys with the aim to increase their online presence. This was an enterprise project with a massive product range and renowned brands. Their already established branding supported our strategy to implement our methodology and approach. As always with large restructures, we saw an expected visible dip in the first 3 months while Google realigned page rankings, the numbers then started to recover and grow even til today.

  • Total website re-categorisation.
  • Faceted navigation converted to useful user-centric static pages.
  • Multilevel structure implementation, unfortunately, needed to keep the .html as a page extension, which we don’t like!
  • Improved site crawlability and indexability.
  • Launched onsite projects to support our work and improve UX.
  • Backlink outreach to support the onsite work.
  • Aggregate category reviews for structured data mark up in SERPS.

OUTCOMES:

  • Increased number of categories by 3 times through thorough market research.
  • Consistent organic traffic growth month on month.
  • First page keywords increased from 7200 to 11800 or total keywords growth to 37000.
  • Started to rank on a lot of single word keywords which is usually a sign of achieving our “Domino Effect” in rankings.

Key LearningIf you have the large brand support with branded Organic, call us now, we know what to do with it to grow your non branded keywords!

E-commerce Platform: Magento Community 1.9.2

Our friends at Cargo Crew are leading the market in Modern Uniforms. They approached Megantic in early 2017 with a clear vision and goal to retain their market-leading position and improve their market dominance. We started the campaign with comprehensive market research, converted the findings into actionable items and formed a plan of attack; including KPIs, milestones and other meaningful and measurable metrics.

  • Re-categorisation was a must, determining the most important items and pushed them to the first level.
  • Faceted navigation helped to reach more potential targeted buyers.
  • Used their branding to reinforce their identity quite nicely.
  • Helped reach out to bloggers and content marketing.

OUTCOMES:

  • Consistent organic traffic growth month on month.
  • Increased organic revenue & online leads for B2C & B2B.
  • Megantic became their long term digital trusted advisors.
  • Results are important, but partnerships are the key to long term growth.

Key LearningClear identity, vision and goals determine the project’s longterm growth trajectory.

E-commerce Platform: Magento Community 1.7 (Retail Express Integration)

Boardstore engaged Megantic in 2016 to improve their Organic Channel and their website in general. Retail Express was a limitation that posed as a hurdle for the development and growth of the project. Once moved to a private hosted solution we began to improve the platform, rolling out our customised Magento extensions and modules. They were a great client to work with, fully committed to our guidance and working alongside us to improve their online presence; the campaign excelled after the 12th-month mark and onwards.

Two years into the campaign, following amazing growth and exposure, Boardstore were able to afford and hire an in-house SEO, SEM, and EDM manager to handle multiple channels for them. Unfortunately for us, the internal resource was too good to pass up; but overall we were very happy for the client and with the campaign in general as we started with very little organic presence and with limited a budget we achieved truly massive results.

  • Improved  categorisation and URL structure enormously.
  • Deleted all dubious pages that were conflicting with their identity.
  • Removed all duplicate and synonymous landing pages.
  • Recreated their sidebar functionality and used Brands to target all categories and brand combinations.
  • Blogging and consistently improving their backlink profile was essential.

OUTCOMES:

  • First page keywords grew from 100 to 800 in 2 years.
  • Increased number of transactions from 1 to 16 per day on average.
  • After the initial restructure conversion rates doubled.
  • Consistent off-site promotions had massive benefits to the campaign,
  • Website navigation, UX and user engagement improved substantially.
  • The business was sold for a profit!

Key Learning: We can operate with smaller budgets too, the whole process will just take longer. Optimal budget for optimal results.

E-commerce Platform: Magento Community 1.7.0.1

Paul Carroll moved away from Retail Express to self-managed hosting and personal developers, where we took over the management of their organic channel. We spent a great amount of time researching and defining the target markets for their large product range. With this project, we solved the Gender (Mens and Womens) targeting dilemma on Magento which is common to the fashion industry. Apart from some first and second level categories, most pages were best utilised as attributes for better targeting and shopping experience. Shoes and the whole fashion industry is a tricky industry to approach due to genders being a huge focal point, defining what is a category, what is an attribute and how to integrate user experience and indexing capabilities with Google was a challenge.

  • Effectively targeted gender attributes & main menu structure in Magento for the fashion industry.
  • Manage to keep the menu with Gender specific items, but keep gender as an attribute, so we can satisfy UX, customers and crawler bots.
  • Sidebar options to filter the products are easy to use and find what you need.
  • The main menu is customised while the categories are independent.
  • A great number of attributed pages arising from identity.

OUTCOMES:

  • Targeting over 7000 non-branded keywords and 1.5 million impressions.
  • Started from 0.2% search visibility and grew to 6.5% in 18 months for current target keywords (Moz Stats).
  • Organic revenue is consistently increasing and has improved x5.
  • ROI achieved within 6 months after implementation.

Key Learnings: Separate the menu from the hierarchy. Having your menu and categories run independently of each other will give you an edge in eCommerce.

E-commerce Platform: Magento Community 2.1.1

We started work on this site in 2018, with this version of Magento being very unstable to work on. Recreating the functionality and adopting our extensions to work on this version proved a real, yet rewarding challenge. After an almost failed platform migration in 2017, we have recovered the site quite nicely and grown substantially since we rolled out the new structure and strategy. The product range on the site was not vast to start with, but with great vision,consistency and goals, the website started to rank.

  • Recreated our extensions for Magento 2.1
  • Established clear identity.
  • Revamped categories on the site.
  • Added valuable sidebar filters for reaching a larger audience.
  • Ongoing UX suggestions and improvements.

OUTCOMES :

  • Currently visible on 4.5K keywords.
  • 700 first page keywords.
  • Revenue is consistently increasing month on month.
  • Great foundations built for further opportunity for further growth.

Key Learning: A large product range is important to bring benefit on better content segmentation, which creates a larger target market. 

E-commerce Platform: Magento Community 2.1.1

Bad Backs was in a bit of trouble after the previous agency failed to grow their organic channel, which also put them in a negative spiral. After acquiring the management of their organic channel, we quickly identified onsite technical issues and some bad off-site practices that were fixed to help slow their downward trend. After we completed full market research on the opportunities in the organic channel, it was clear that there was plenty of untapped potential. We worked together with Bad Backs to roll out a new website hierarchy with our data-driven research, along with their industry knowledge. We then began our off-site promotional strategy which assisted in support our on-site work, the results speak for themselves.

  • Fixed technical on-site and off-site issues before rolling out our strategy.
  • Identified new opportunities to target in the organic channel.
  • Created better user experience through navigation and functionality.
  • Improved the menu, category hierarchy and sidebar functionality.

OUTCOMES :

  • Targeting over 1000 relevant non-branded keywords and 500,000 impressions per month.
  • Increasing monthly organic traffic volume by 30%.
  • Yearly Organic revenue and transactions year on year up over 45%.
  • Protected already existing strong rankings.

Key Learnings: Google doesn’t penalize sites any longer,  it just promotes or demotes work done so focus on consistent good work.

E-commerce Platform: Neto

When Aidacare engaged Megantic to improve their B2C side of the business they were relatively new to the SEO space. The project involved consultancy on selecting the right platform and optimising a site yet to built, for both SEO and E-commerce.  Utilsing the product range available on the Aidacare site, we set about researching an optimal structure and hierarchy based on their priorities for B2C customers. We were very clear that the Organic channel would need a minimum of 12 months before the project started to see positive results and a content strategy driven by internal industry expertise was needed.

  • Data driven categorisation.
  • URL hierarchy optimisation.
  • SEO friendly product naming conventions.
  • Consistent link outreach.
  • Crawling and indexing refinements.
  • Targeted meta data across all categories pre-launch.
  • Internal content creation consulting.

OUTCOMES:

  • From 0 to 500+ first page rankings.
  • 1st Page Positions for: Mobility Scooter, Wheelchair, Mobility Aids, Aids For Daily Living, Walking Fram, Zimmer Frame and more.
  • X2 Growth in Users and sessions
  • 25% Increase in conversion rates
  • 145% Growth in transactions

Key Learnings: Don’t let an SEO Agency write your onsite blogs, use your industry expertise & knowledge to write targeted content to become an authority .

E-commerce Platform: Neto XL

Tentworld is Australias’ largest independently owned camping store with 13 great locations across the country. They work alongside a dedicated network of pure camping retailers, to feature one of the largest online camping stores in the country; offering personable customer service to match you with the right camping gear. Our challenge included increasing the SEO profile of an website that already had strong organic positions, in an industry heavily dominated by large corporate owned camping stores with huge marketing budgets.

Research was obviously the first step, this involved researching each and every category; mapping out existing categories relevant keywords and proposing new categories based on reach and existing product range.  The data identified a market size of over 2 million monthly impressions for non branded organic terms, which presented a feasible case for engaging in an enterprise level SEO campaign. After completing the restructure in November 2017 and utilizing the data as our blue print for the campaign, daily impressions have more than doubled to well over 6 figures over an 18 month period which continues to grow.

As expected the campaign hit full stride in September 2018, in time for the Summer and Christmas silly season; resulting in the Organic channel being the major contributor in online visits. Not only is the Organic channel the major contributor in online visits, but it is the main online gateway to encouraging in store visits  for high value products through the Stock In Store integration.

  • Extensive mapping of website categories.
  • Massive URL & category restructure.
  • Implementing targeted meta data based on market research.
  • Link outreach for supporting on site work.
  • Hard coding of side bar sub categories on desktop and mobile.
  • Enhanced crawling and indexability.
  •  Monthly site audit fixes.

OUTCOMES:

  • Increased 1st page keywords from 7200 to 9500+.
  • X2 High volume keywords to 1000+
  • Improved buying experience.
  • 30% users and sessions growth Y on Y
  • Online store helps drive in store visits.

Key Learning: Research your target market and utilise your branded Organic to grow your non branded organic.

E-commerce Platform: Neto

MHA Products engaged Megantic in early 2017 to increase their Organic channel in an industry that was heavily targeted by major players.  The website required an alignment of their basic SEO elements and an enhancement of the shopping experience from both a mobile and primarily desktop approach for their B2B customers. The website had a diverse range of industrial grade materials and manual handling equipment that was not being utilised to their advantage to reach out to our target market. Our primary target were B2B accounts that had a need for specialised equipment and ensuring that our product range was properly segmented was a priority.

After extensively researching their product range, we set about implementing a category hierarchy based on relevancy and company priorities. The massive task of restructuring  categories while aligning existing ones was  finally completed in May 2017, in time for the EOFY. After implementing targeted meta data across the categories, rolling out a consistent outreach strategy and technical monitoring and execution, the campaign really started to take off in February 2018 , only 9 months after implementation. Consistent high levels of online transactions, emails and phone leads stemming from the website began to flow from both existing and new visitors. We were able to use Netos’ capabilities to enhance the shopping experience while aligning the on site work with their relevant target market.

  • Website category hierarchy alignment.
  • Category URL re-structure.
  • Category level shopping flow enhancements.
  • Increased lead generation channels for emails & phone inquiries.
  • Enterprise level alignment of onsite SEO.
  • Diverse outreach strategy.
  • Internal linking update and implementation.

2018 Vs 2017 OUTCOMES:

  • X2 User engagement.
  • 35% Increase in Sessions year on year.
  • 35% Increase in Conversion rate.
  • 85% Increase in Transactions.
  • Keyword growth from 300 to 600+ First Page rankings.
  • Enhanced shopping experience.

Key Learnings: Utilize your product range to align your website with your target market. Also clearly understand how the target market behaves on your site to improve conversions and leads. 

E-commerce Platform: Neto

OCAM Industries provide affordable quality aftermarket 4×4 accessories to every 4×4 enthusiast. When OCAM Industries started with us in January 2017, they were heavily dependent on Ebay for their online sales and growing their organic search channel was a priority. They had very little branded presence online outside of the Ebay space and had only moved to Neto just over 6 months earlier. We knew it would be a challenge to compete in space heavily dominated by brands that have been in the market for decades. This was also Peters’ first encounter with SEO and with that understanding we set about orientating Peter through the fundamentals, dedicating a monthly screen share catch up to ensure both parties truly understood each others businesses.  With  a market of almost half a million monthly impressions we set about aligning the website identity to  their product offering.

7 months after completing the restructure  in March 2017 we started seeing very positive movements. Utilsing brand segmentation for vehicle models and makes, we have been able to achieve some amazing numbers through the joint effort from the OCAM team and our technical approach; with 2019 on track to smashing 2018 figures.

  • Extensive category segmentation by category, make and model.
  • URL restructure.
  • Product description consistency.
  • Clear product naming convention.
  • Star ratings on search at product and category level.
  • Custom Neto menu.
  • Ongoing consulting for branded organic growth.
  • Ongoing consulting for increasing product and GMB reviews.
  • Consistent link outreach.

OUTCOMES:

  • X4 Page 1 rankings.
  • X5 Growth in Users over 2+ Years.
  • X4.5 Growth in Sessions over 2+ Years.
  • X4 Monthly Transactions over 2+ Years.
  • Grew brick and mortar stores from 1 to 3.
  • Vehicle make & model rankings.

Key Learnings: Grow both your branded and non branded organic concurrently and run a consistent campaign to achieve amazing results.

E-commerce Platform: Neto

LUX BMX is one of Australias’ leading online BMX stores with exclusive brands for both the casual rider and the BMX racer. Because of the strong brand association within the BMX community our approach incorporated both non brand and brand targeting. Mitch and the team at LUX had already created passionate customer base and connecting to new customers across Australia was the obvious next step. The site needed category segmentation to enhance the shopping experience and to create pages easily indexable by crawlers.  The Neto dynamic urls which were great for UX but were simply not effective for SEO targeting. Combining static urls into the filterable sidebar provided both an improved shopping experience and an strategy for growing the Organic channel.

As expected from an niche market project, the campaign started to see some real  progress 6 months after implementation; which has helped the Organic channel growth to this day.

  • Extensive category segmentation.
  • URL restructure.
  • Improvement in filtering for mobile and desktop.
  • Effective use of Neto sidebar.
  • Crawling & indexing optimisation.
  • BMX bike brand targeting.
  • Link outreach for priority categories.

OUTCOMES:

  • 1800+ Page 1 rankings
  • X2 Top 3 rankings.
  • X2 Impression growth.
  • Enhanced shopping experience by bike brand.
  • Improved UX for mobile and desktop.
  • Substantial growth in Users and Sessions.

Key Learnings: When you think you’ve maxed out your Organic reach, take our research based approach to grow your Neto site.

E-commerce Platform: Neto

Dance Store began in 2006 after they identified a need in the Australian market for affordable dance-wear and shoes. They specialize in quality dance wear available from their online store for both retail and wholesale. We commenced work on Dance Store in January 2018, starting with research we identified a huge market that we identified could be targeted by opening up categories and segmenting the site. The data identified a market size of over 2 million monthly impressions for non branded organic terms.

After completely opening up the site, cleaning up the URL structure and implementing key targeting indicators for Google, we experienced an initial lift in rankings in the first months following the implementation. This site has continued to gain momentum since we began work, hitting full stride relatively early on in stage three in August 2018  at around the four month mark – an exception to the rule, which demonstrates the power of properly segmenting a site for users.

  • Full market research.
  • Implementing new product categorisation.
  • Full site meta data completion.
  • Ongoing technical onsite audits, analysis and research for further growth potential .
  • Enhanced crawlability and indexing.
  • Link outreach for priority categories.
  • Ongoing consultation in sustaining current market position.

OUTCOMES:

  • Increased First Page keywords from 295 to 1,100+
  • Increased in Brand Awareness – 62% increase in Branded Search terms from Organic visits.
  • 121% Increase in Sessions – 2019 Vs 2018.
  • 130% Increase in Users – 2019 Vs 2018.
  • 130% Increase in Transactions Year on Year after restructure.
  • Added separate NZ website.

Key Learnings: Give your customers what they are searching for both onsite and offsite to align your website with your target market.

E-commerce Platform: Shopify

Elite Supps have 30 stores across Australia and provide an extensive range of supplements to help boost your health, fitness and well being since 2008. Their goal was to improve their Organic channel to reduce Ad spend in Paid campaigns which was fast increasing in Cost Per Acquisition. The Shopify Plus site had some strong rankings for product related searches, however; category segmentation had not been implemented yet. After conducting extensive research, our proposal recommended a huge increase in collections. The size of the product range demanded proper segmentation to provide an enhanced shopping experience through, hard coding SEO  friendly customised filters for mobile and desktop provided us with an edge not seen on any other Shopify Plus project before. Even after being affected by a core Google update (Medic) the site has been able to recover and grow stronger than ever in Organic search.

  • Extensive segmentation of collections.
  • Shopify SEO friendly urls.
  • Hard coding of sidebar filter for Mobile & Desktop.
  • Speed optimized filters.
  • Targeted meta data based on research.
  • Consistent link outreach.
  • Crawling and indexing enhancements.

OUTCOMES:

  • Over 200 new collection based on customer searches.
  • 36% Increase in Users and sessions.
  • 32% Increase In Transactions
  • From 550 to 900+ Collections related rankings.
  • Full Google Medic update recovery.

Key Learning: *!

E-commerce Platform: Shopify

Tulio hit the market in 2014, establishing themselves online as a Ladies Fashion retailer. We started working with Tulio in 2018, commencing work on establishing a clear identity for the site and researching the market potential.

Our research into this market was exploratory and we uncovered many new ways users were searching to buy online. The data uncovered over 50 new categories to target and identified a plethora of search terms that the ideal customer was using. With the new research we were able to establish a clear identity and more accurately target a segment of the market, which is generally dominated by a few key players.

After completing the restructure in June 2018 and utilizing the data as our blue print for the campaign, daily impressions have more than quadrupled since the campaign began.

  • Comprehensive site wide research.
  • SEO market alignment.
  • URL restructure.
  • SEO friendly Shopify urls.
  • Google Analytics and Search Console Monitoring and execution.
  • Ongoing consultation on growing the website and direction for targeting traffic.

OUTCOMES:

  • Increased first page keywords from 300 to 800+
  • 4X increase in Sessions
  • 100% increase in New Users
  • 3X Revenue growth
  • Enhanced Shopping Experience.

Key Learning: *!

E-commerce Platform: Shopify

Wooden Wonderland specialize in providing children of all ages with high quality wooden toys for creating fond memories.  From educational toys, to creative pretend play wooden pieces sourced from trusted brands in the industry you’ll find a toy for your child within their range.  When Emma engaged Megantic in September 2017 the site had been plateauing and was missing a data driven strategy that incorporated a buyers behavior approach. After conducting extensive research and refining the findings with Emmas’ industry expertise, we established a collections structure that mapped the online demand with their supply. The next challenge involved utilizing our newly created SEO optimized collections for filtering through the product range for better conversions. A solution was specially created and has made a huge impact in conversion, rankings and visitors ever since!

  • Website identity alignment.
  • Extensive category segmentation.
  • URL structure optimisation.
  • Sidebar filtering by static collections.
  • Targeted meta data across all collections.
  • Improved crawlability & indexing.
  • Consistent Link outreach.
  • Onsite content creation consulting.
  • Technical monitoring and execution.

OUTCOMES:

  • 100 New Collections.
  • Grew 1st page rankings to 800+
  • 47% Increase in Users and Sessions.
  • 37% Increase In Transactions Y on Y.
  • On track for a significant year growth.
  • Additional new website added for new SEO campaign.

Key Learning: *!