www.hemley.com.au

WooCommerce

Neto
hemley store

Introduction

Hemley Store is an independently owned fashion boutique specialising in premium street-wear, footwear and accessories from some of the world's most respected brands. Facing challenges in gaining visibility and organic traffic due to intense competition in the online retail space, we knew the potential of an effective SEO strategy in transforming their online presence.

Insight

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We began working together in early 2022 with the primary goal of enhancing their search engine rankings, increasing organic traffic, and ultimately generating a substantial boost in revenue. Through our extensive research, we were able to tap into 84 new categories to target over 4,100 new keywords. In total, we are able to target up to 5,200 keywords for Hemley Store.

Our Approach

We implemented a comprehensive approach that focused on both on-page and off-page optimisation strategies. Implementing correct targeting through relevant heading tags and metadata was a step in the right direction. Plus the addition of combining static URLs into the filterable sidebar provided both improved customer shopping experience and grew the Organic channel. Dynamic URLs were great for user experience, but were simply not effective for SEO targeting.

We also:
  • Conducted thorough keyword research across categories, brands and products
  • Extensive category segmentation and URL restructure
  • Implemented of SEO-friendly static URLs for filters
  • Implemented targeted metadata based on market research
  • Monitored Google Analytics and Google Search Console
  • Improved indexing and crawling
  • Ongoing consultation on website growth and targeting
  • Link outreach for priority categories

Year on Year Results

In just eight months (October 2022 to May 2023), we have seen exciting growth throughout all metrics for Hemley Store.
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website traffic transactions revenue

Summary

Through implementation of a comprehensive SEO strategy involving extensive keyword research, on-page optimisation, technical SEO enhancements, and link building, Hemley Store significantly improved their online visibility, attracted quality traffic, and converted them into paying customers. The campaign underscores the vital role of a well-executed SEO strategy in achieving substantial growth and revenue success in the competitive digital landscape.
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