www.boardstore.com.au

Magento 1.7.0

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Introduction

Twelve Board Store is a Melbourne based business offering a range of snowboards, skateboards, longboards and more at a retail and wholesale level. Twelve Board Store engaged Megantic in 2016 to improve their Organic Channel and their website in general. Retail Express was a limitation that posed a hurdle for the development and growth of the project.

Insight

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  • Improved categorisation and URL structure enormously.
  • Deleted all dubious pages that were conflicting with their identity.
  • Removed all duplicate and synonymous landing pages.
  • Recreated their sidebar functionality and used Brands to target all categories and brand combinations.
  • Blogging and consistently improving their backlink profile was essential.

Our Approach

Once moved to a private hosted solution we began to improve the platform, rolling out our customised Magento extensions and modules. Twelve Boardstore was an incredible client to work with, fully committed to our guidance and working alongside us to improve their online presence, the campaign excelled after the 12th-month mark and onwards. Two years into the campaign, following amazing growth and exposure, Boardstore were able to afford and hire an in-house SEO, SEM, and EDM manager to handle multiple channels for themselves.

Results

  • First page keywords grew from 100 to 800 in 2 years.
  • Increased number of transactions from 1 to 16 per day on average.
  • After the initial restructure conversion rates doubled.
  • Consistent off-site promotions had massive benefits to the campaign,
  • Website navigation, UX and user engagement improved substantially.
  • The business was sold for a profit!

Summary

Two years into the campaign, following amazing growth and exposure, Boardstore were able to afford and hire an in-house SEO, SEM, and EDM manager to handle multiple channels for them. Unfortunately for us, the internal resource was too good toms out on; but overall we were very happy for the client and with the campaign we had built. We had begun with very little organic presence and with a limited budget, however we were still able to achieve truly massive results. When it comes to your business and an SEO investment, we can operate with smaller budgets too, the whole process will just take longer to see rewards. Optimal budget for optimal results.

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