We began by conducting extensive research into Black Mango’s existing range and their target market. Using this research, we opened 17 new indexable collections and suggested new products to add to their collection. Next, we optimised their outdated on-page text, and placed it under a “read-more” button. This kept their product range above the fold and resulted in easier site navigation and better user experience (UX).

We also:

• Added H2 and H3 tags where needed to expand on target keywords
• Added internal linking to related pages on categories
• Created offsite backlinking to build authority and referral traffic
• Cleaned soft 404 errors
• Redirected 404 errors on product pages
• Researched longtail blog topics

Our unique strategy of finding an overlooked niche within the furniture market, and restructuring the website in line with how their target customers shop has led to healthy and sustained growth for Black Mango. They now outrank many larger companies in the industry with higher branded search and Domain Authority.

As of 2022, the business now has the ability to invest heavily into Email, Paid and Social with the returns from SEO helping them to scale and extend the overall growth trend.