Bad Backs in Australia’s leading back and joint pain resource organisation. For over 20 years they have developed and grown unique and diverse product ranges to meet the individual needs of a broad range of individuals, companies and governments.
After being engaged to manage Bad Backs’ organic channel we quickly identified onsite technical issues and some bad off-site practices that were fixed to help slow their downward trend. After we completed our full market research on the opportunities in the organic channel, it was clear that there was plenty of untapped potential. We worked together with Bad Backs to roll out a new website hierarchy with our data-driven research, along with their industry knowledge. We then began our off-site promotional strategy which assisted in support our on-site work, the results speak for themselves.
Year on Year Results
“After a disastrous 2 yr experience elsewhere, Megantic was highly recommended to us and cautiously we agreed to work with them. And now a further 2 yrs down the track they are delivering excellent results for us. The initial review of the Bad Backs business and website led to creating a solid foundation on which to build and create bigger and better outcomes. The team are true professionals, results driven, excellent communicators, good value for the investment and the real deal. 5 stars in my book!”
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