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Introduction

Bad Backs in Australia’s leading back and joint pain resource organisation. For over 20 years they have developed and grown unique and diverse product ranges to meet the individual needs of a broad range of individuals, companies and governments.

Insight

Bedbacks
  • Fixed technical on-site and off-site issues before rolling out our strategy.
  • Identified new opportunities to target in the organic channel.
  • Created better user experience through navigation and functionality.
  • Improved the menu, category hierarchy and sidebar functionality.

Our Approach

After being engaged to manage Bad Backs’ organic channel we quickly identified onsite technical issues and some bad off-site practices that were fixed to help slow their downward trend. After we completed our full market research on the opportunities in the organic channel, it was clear that there was plenty of untapped potential. We worked together with Bad Backs to roll out a new website hierarchy with our data-driven research, along with their industry knowledge. We then began our off-site promotional strategy which assisted in support our on-site work, the results speak for themselves.

Year on Year Results

Sessions Transactions Revenue

Summary

  • Targeting over 1000 relevant non-branded keywords and 500,000 impressions per month.
  • Increasing monthly organic traffic volume by 30%.
  • Yearly Organic revenue and transactions year on year up over 45%.
  • Protected already existing strong rankings
5 Stars

Felicity

badbacks.com.au

“After a disastrous 2 yr experience elsewhere, Megantic was highly recommended to us and cautiously we agreed to work with them. And now a further 2 yrs down the track they are delivering excellent results for us. The initial review of the Bad Backs business and website led to creating a solid foundation on which to build and create bigger and better outcomes. The team are true professionals, results driven, excellent communicators, good value for the investment and the real deal. 5 stars in my book!”

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    Google Rating
    5.0