AI SEO Agency for e Commerce
It's time to future proof your strategy for visibility in AEO.
It's time you future proof your strategy for visibility in AEO
LLMs like ChatGPT and Gemini have completely changed how people search. This shift has seen a push for more personalised, value-driven online shopping experiences. Answer Engine Optimisation (AEO) is all about catering to how users are searching, helping your brand get cited in AI generated answers.
The AEO Playbook you’ve been waiting for is finally here!
In partnership with Shopify, we are excited to share our
whitepaper
covering everything you need to know about the search landscape
and how your brand can adapt to this new technology.
We’ve developed a proprietary in-house AI and analytics platform purpose-built to drive measurable eCommerce growth. Designed to give our clients a true competitive advantage, our technology delivers real-time insights, automated data analysis, and actionable strategies tailored to each brand’s unique goals. Our approach includes:
Unlike traditional search results that focus on displaying individual websites, LLM powered results (such as Google’s AI Overviews or AI Mode) combine content from a multitude of sources to generate concise, conversational summaries that address users’ queries that traditionally may have needed multiple searches to answer.
Answer Engine Optimisation is all about aligning your website to be easily understood and digestible by LLMs by ensuring you come across as a trustworthy source to be cited.
This means going beyond simply trying to cater for and rank for keywords, but rather ranking for topics and queries that will bring in customers. Google’s AI dives deeper into the meaning and context of your content, which means you need to focus on providing value and showcasing your expertise and authority on a particular topic in order for LLMs to deem it credible for citation.
At Megantic, we take an end-to-end approach in addressing the fundamentals of website architecture, internal linking strategies, navigation, content, and overall UX that will make your site’s content far more accessible to LLMs.
AEO and ‘Traditional SEO’ aren’t mutually exclusive; rather, AEO should be an extension of your strategy, tailored towards increasing your online search visibility, whenever and however your customers are searching for your products.
At its core, optimising your site’s SEO for LLMs like Gemini and AI Overviews isn’t about replacing your existing strategy. Rather, it’s about building upon it.
Traditional SEO focuses on ranking web pages for specific keywords and search intents. AI SEO, on the other hand, is about making sure your content is structured, contextual, and authoritative enough that Google’s AI systems choose your brand when generating conversational answers.
By understanding the shift in how your customers are searching for your products and how LLMs crawl and understand your website, we can ensure that your brand is positioned as a trustworthy authority.
Google’s AI Mode and AI Overviews are all about facilitating natural, conversational responses that pull from a multitude of sources. Google’s AI digs deeper, trying to understand the contextual placement of keywords in a query, as well as the intent behind a particular search query, promoting itself with multiple related follow-up questions.
That means your site and content need to be optimised not just to rank, but to contribute meaningfully to these AI-driven answers by providing genuine value.
Our Answer Engine Optimisation (AEO) Process
Our award-winning eCommerce SEO process has been purpose-built to help your business succeed in both traditional search and emerging LLM-powered results.
With a dedicated team of SEO specialists, data scientists, and marketers, we’ll help you establish a strong foundation that can be strategically layered with advanced AI optimisations over time.
We do this in 3 stages.
1. Data-Driven Research
To rank in LLM powered search results like Google’s AI Mode and AI Overviews, we need to make sure your site is technically sound, semantically clear, and rich in authoritative content that anticipates how people search in natural language.
Our team will conduct a site-wide audit and market analysis to:
2. Implementation
Developing your custom tech stack implementation roadmap
Leading and executing our implementation roadmap
3. On-going Growth
Achieving long term SEO growth, in traditional SEO, AI and beyond
What makes us unique
There’s a lot of moving parts when it comes to getting organic search right. After a decade of focussing on technical innovation for over 450 clients in a vast array of industries, categories and niches, here’s what we believe sets us apart from the rest.
To find out how we can help your business, get in touch
Get in touch
