Neto is a leading Australian multi- channel eCommerce platform providing an all-in-one solution for all your eCommerce, POS, inventory and order management and shipping labelling. The platform provides breadth, depth, local support and hosting. Implementing Megantic’s 3 stage buyer centric methodology which has been created specifically for eCommerce businesses’ using the Neto platform.
Too often the menu of a website dictates the website hierarchy. Businesses prefer ease of use shortcuts, however limiting your potential reach is never a smart solution. Most likely, on Neto we can custom build a menu to prioritize User Experience (UX) whilst maintaining best practice hierarchy that has been optimised to achieve excellent combined search reach and results. In addition, if you have a sale or new products to feature, the menu is a great place to showcase your offer. The menu is the most prominent aspect of your website, so utilise it properly.
Neto’s platform allows for both CMS & Developers access to all sections which makes it quite independent and unique than many other platforms. From building special menus for different templates, to implementing a hrefs for multi national targeting with a few workarounds, as well as full on-page control of all elements. Combining this with other pre-available modules that are simple and easy to install, the control and market expansion for eCommerce is in the control of the owner, rather than being limited by the platform.
The biggest problems all SEO agencies face is executing technical fixes. The execution of such fixes is mandatory for successful organic search campaigns. If the agencies don’t have the resources and expertise to execute then they rely on third party developers. Neto is a great platform to execute findings without relying too much on developers which highlights the platform’s flexibility.
Neto will allow you to duplicate your current theme/s to manage changes in a controlled environment, this duplication is called Nview and is limited to Home Page change and Navigation updates, great for businesses with new ideas for seasonal changes of their offerings and much more. This comes in very handy combined with menus to be able to see the changes (for UX vs Hierarchy) before it goes live.
One of the tactical advantages of Neto, is the ease of editing and optimising technical onsite SEO. Whether you’re on a product page or category page, all of the general onsite options can easily be optimised in a simple text box format. It’s possible to optimise the: page title, H1, meta-keywords, meta title and description and even canonical link – all from the one page by just scrolling down. The key benefit here is just how quick and easy it is to execute optimisation. When you launch a new category page, you can essentially go through and optimise the whole page in a matter of minutes all within the same section, all that’s left to do is refresh your cache via a single button click and then submit the page for indexing.
Additionally, for large scale projects Neto’s Export/Import files are more than amazing. You’re able to simply gather the data from your suppliers/Digital Agency, copywriters etc for most on-page elements, and bulk import it in one go.
Neto offers a simple to use export of categories and products so you can easily see areas of the website which can be wasting crawl budget, are there duplications, categories with zero products inside – we can easily identify these areas that can be improved. Combining this functionality with in-house tools we’re able to quickly filter pages that waste crawl budget and provide no user value, as well as identify valuable pages that are not as often crawled by Google.
Setting up Paid Traffic & Marketplaces such as Google Shopping or eBay with Neto is a quick and straightforward process and most importantly native and free. Using Neto’s integrated in-house add-ons, all you need is a Neto website and the respective Google or Marketplace account (i.e. Google Merchant Centre or eBay account). Additionally, Neto’s add-ons and integrations are well-documented and supported by the Neto customer service team.
Neto has guides for the setup and maintenance of each Paid Channel and Marketplace which allow for extensive customisation across each channel.
With the right coding, you can utilise Neto functionalities to create categories and use them in the sidebar as static URL filters with an optimised URL,Title, H1 etc which you can leverage in combined search. This also helps customers navigate through your categories and subcategories, which increase conversions, transactions & average order values. Implementing these optimised sidebars on desktop and mobile will help harvest traffic from all sources and improve conversion rates.
Building logical multi level parental directory structure at scale that is easy to crawl and comprehend by search engines. Automate URLs or select manually management of these to build the most logical URL structure for combined search. For example:
With the flexibility the platform allows, not only you can create the ideal category structure, but you can also leverage brand and sub brand targeting. This extends your reach in targeting for both brands and categories. Usually targeting for brands and sub brands is done through the Neto parts finder or the existing brands tree.
For example, structuring the tree as /category/brand or category/subcategory/brand by using main categories functionality or you can utilise the brand tree functionality to achieve the opposite such as /brand/sub-brand/ or /brand/subcategory/.
Another great way for your business to get your content out to users and customers. Neto has been able to add a native blog functionality within the backend similar to other blogging platforms giving the businesses a complete flexibility and opportunity to write fresh content on a regular basis. As this is native to Neto no external plugins and no extra management is required. It is there and available to use from the get go, however you will only need to create your blog template.
A parts finder is an amazing UX tool that allows users to quickly narrow down products using a selection of drop-down boxes. This is often used to help customers find automotive parts that fit a specific vehicle make/model/year combination but can be used in other instances like brand/category/subcategory. You have the ability to write custom meta data for these pages, which are internally linked in the html and you can manually submit them into Google’s index which gives you the opportunity to rank for highly relevant search terms.
Understanding your website’s analytical and behavioural data will help you gain important insights into your campaigns and measure success. With a full section dedicated to custom and 3rd party scripts, Neto makes it easy for you to implement website tracking codes and other custom scripts. Whether it is to set up Google analytics, e-commerce/event tracking, marketing programs or features such as chat software, it can be done all in one place. It also allows a quick way to remove unused 3rd party scripts, based on what the store does and doesn’t use to improve speed and code optimisation.
When a URL changes from its original URL and is not redirected to its new URL destination it can cause broken links on your site and Organic search value can be lost. This can cause search engine rankings fluctuation, eventuating in poor user experience, loss of traffic and revenue in some cases. If for any reason you need to change a product or category URL, Neto makes it easy to handle with a simple check box. When selected it will automatically create a 301 redirect from old URL to new URL, saving you time and potential loss of organic search value. An export of this is also available for quick identification and removal of chain redirects.
With an easy to use backend, Neto will allow you to manage banners, content and marketplace feeds with ease for business marketing teams. Neto also has a native marketing section within the backend for those special discount codes, email marketing and advertising campaigns. Such ready to use functionalities help executing marketing campaigns seemingless.
One of the key benefits of using Neto is the extensive online community and support hub. There’s plenty of free videos and tech support articles to help troubleshoot any problems you encounter, but also, you’ll find many tips and general optimisations that can be made to enhance your website and SEO. The Neto HQ documentation available online is quite vast and in-depth, rivalling that of many other platforms. The step-by-step videos and screenshots make it easy for even novice Neto users, to be able to upskill themselves and optimise their sites like an advanced user.
Our results - Average across out Neto clients
*2019 average project performance from 200+ projects
Implement our proven 3 stage buyer centric methodology and custom built proprietary technology which has been created specifically for eCommerce businesses to harness the SEO capabilities of Neto.
Neto helps our total market approach to organic search
Flexible & logical
Menu vs. Hierarchy