Outdoors Domain
Outdoors Domain

Introduction

Outdoors Domain is an Australian owned and operated retailer that specialise in Outdoor Alfresco Living; from Outdoor Kitchens to Furniture, BBQ’s and more since 2008 and expanding online in 2010. With more than 300,000 satisfied customers they deliver exceptional customer service and dispatch 99% of orders in 24 hours and have service agents Australia- wide.

Insight

Outdoors Domain Logo

When Megantic engaged Outdoors Domain in April 2019, they were cautious as they had negative experiences with agencies who were unable to achieve results in an incredibly competitive industry. They had high reliance on the paid channel to drive their online business, and we were able to identify how valuable the organic channel was for this business and take full advantage of the large online market.

Our Approach

Leveraging our expertise with the Big Commerce platform, we were able to restructure their website and identify on-site technical SEO fixes.

  • Full Market Research
  • Established Clear Website Identity
  • URL & Category Restructure
  • On-Site Technical SEO Fixes
  • Improve User Experience through Navigation & Sidebar Functionality
  • Enhanced Sidebar for UX and SEO purposes
  • Cross-Channel Advice and Business Guidance
  • Consistent Link Outreach to Support On-Site Work

Results

- Increased 1 st Page Keywords from 280 to 750+
- Quadrupled Number of First Page High Volume (1000+ searches) Keywords
- Improved Navigation and UX with Sidebar – Engagement Metric Improvement

Outdoors Domain Website Traffic Outdoors Domain Transactions Outdoors Domain Revenue

Summary

Our proven strategy and in-depth knowledge of BigCommerce resulted in an extraordinarily successful summer peak season. Since then, each year has seen growth upon the last with the organic channel becoming the leading online channel in terms of traffic and revenue acquisition.

Outdoors Domain
5 Stars

Chris Davis - eCommerce Manager

outdoorsdomain.com.au

“Working with Megantic I have found them professional, knowledgeable and focussed on our business. It has been a team approach that has seen outstanding growth in the organic side of our business. Easy to work with and every task is undertaken with a positive attitude. I would have no hesitation in recommending Megantic to any business serious about growing their business”

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    Google Rating
    5.0