Are you maximising your online revenue? Megantic partners with Inside Retail

This is a featured article originally published in Inside Retail, titled “Are you maximising your online revenue?”.

With Australians spending over $50B online and +30% growth year on year (Online Physical Goods Index, produced by Quantium, Jun 2021), eCommerce is a hot topic for every retail business. Considering only 3% of Australian online shoppers from 2020 indicate they are unlikely to continue online shopping post COVID-19 (Australia Post Consumer Survey, May 2021), all indicators point to the role that online shopping will now play for everyone moving forward.

In order to ensure your business is capitalising on the increased online demand and spend, you should have a well structured website which will enhance the user experience AND importantly will get you ranking higher on Google. Having worked with over 500 eCommerce clients in the past decade,  Megantic know how to conduct full market research and use this data to develop cost effective category structures that will increase traffic, conversions and revenue.

Here’s some questions to ask to make sure you are set for success in your eCommerce SEO:

• Does your organic search (SEO) channel deliver the highest ROI?
• Is organic search your best performing channel for online revenue?
• Have you conducted research to determine your full market potential based on relevant keyword searches?

Megantic is Australia’s leading SEO company dedicated to eCommerce delivering award winning service & results. Organic search is the largest channel online with the highest potential pool of customers and should equate to at least 50% of your total online traffic and revenue. On average, Megantic can help you generate up to 35x ROI from organic search (well above paid search averages). Further, our proven strategy produces on average 200% growth after 24 months.

Average growth for key metrics across eCommerce platforms

With a sole focus on eCommerce, Megantic have been helping Australian businesses for 10 years to increase their revenue with a data driven & technical SEO strategy. So what is a data driven strategy you may ask.

From their total market mapping, Megantic identifies new categories and filters which then become new pathways (sales points of entry) to your product pages. Their team will then focus on leveraging the research data to correct your hierarchy, categories, filters and over 35 critical elements to technically reconfigure your website and its information architecture.

“By opening new entry points, your consumers will land on the most relevant product pages, leading to a better experience, better conversions and better eCommerce metrics.”

A correctly executed website architecture not only helps organic search, but strengthens Adwords campaigns, customer segmentation, user experience (UX) and conversion rate across all digital marketing activities.

Megantic will provide a pathway to ROI breakeven in terms of daily sales and timeframes so once that’s achieved the rest is incremental growth for your business. Put simply, your brand is your biggest asset and Megantic knows you want to grow and protect it. Backed by an expert team of SEO specialists, Megantic will continue to ensure you can achieve these goals with thorough management of your eCommerce business.

Here’s a snapshot of what to expect when signing with Megantic:

• Ongoing keyword gap analysis
• Keyword expansion opportunities
• Website speed improvements
• Search engine crawl budget optimisation
• Ongoing index cleaning
• Content topic consulting & outreach
• Structured data review

With such a unique SEO strategy developed exclusively for eCommerce businesses coupled with proven results across all platforms and industries, Megantic is always willing to talk to business owners who want to maximise their online revenue via organic search. Contact us today for more information.