The 3 Types of SEO You Need To Know

Ok, so you have a pretty good idea of what SEO is, what it does, how it affects your website and how it can boost your chances of getting more people to your business. Now that you know the basics, we are going to break it down even further. 

There are 3 types of SEO that you need to know. They include On-Page SEO, Off-Page SEO and Technical SEO. When breaking it down into these three categories, SEO becomes much easier to comprehend, resulting in a better strategy for website implementation. So, let’s get into it. 

On-Page SEO

On-Page SEO relates directly to the content that is on your website. Put simply, it is any copy on your website that can help your page’s ranking. The use of keywords in your copy that is placed in the title or body of your page can all help your page rank highly for what the consumer is searching for. 

On-Page SEO includes:

• Keyword Research
• Keyword Optimisation
• Content Creation

How Megantic Can Help You With On-Page SEO:

Through Megantic’s full market mapping, we uncover all relevant keywords that relate to your brand identity (relative to your competitors) and your revenue growth opportunities. This research phase becomes a blueprint for your entire digital strategy and the findings can be leveraged and used across a range of other marketing channels. For example, blog and content themes are usually highly searched and relevant keywords.

Off-Page SEO

Off-Page SEO heavily relates to the use of backlinks. The use of backlinks helps strengthen the influence and authority of your site through the relationship built with other websites. This strategy helps search engines see that a website is an ideal search result due to the reputation and reliability of the trusted source.

Off-Page SEO benefits include:

• High-quality backlinks associated with your site
• Increase in Referral Traffic from real users
• The larger community of Referring Domains
• Increase in Search Engine trust and Domain Authority
• Increased opportunities for bots to re-crawl new pages

A graph that displays our backlink growth over time:

How Megantic Can Help You With Off-Page SEO:

The most common type of backlink people think of is an outreach blog link. This is essentially a long-format blog on an external website that is written about a particular topic that is relevant to your own.

This blog (that the Megantic team can write for you), will include at least one link back to your website that relates to that topic and keyword cluster. We then consult with various quality blog websites to get this content published.

Google then makes the association between the external blog, and your website, supporting the growth of that particular keyword.

Megantic also utilises other backlink types, including:

• Business listing websites
• Image link posting
• Social Media site posting

This diversifies the external link types that search engine bots can crawl from various referring domains, giving them more opportunities to associate your site with a particular set of keywords.

Technical SEO

Technical SEO refers to the non-content elements of your website. This includes strategies that improve your site’s backend structure and foundation. It can improve a site’s readability and provides an enhanced user experience, helping google crawlers see that the site is of a high standard. 

Technical SEO includes:

• Crawlability
• Mobile-friendliness
• Indexing
• Security
• Site architecture
• Site speed
• Structured data

How Megantic Can Help You With Technical SEO:

This is an area where Megantic excels and is the backbone of our strategy, as it’s the culmination of the research and realignment of your website architecture to the most compelling brand identity that will enable Megantic to help grow and protect your keyword positions that drive more online traffic, conversions and revenue.

How all 3 Types Can Improve Your Marketing Strategy

To get the best out of your website for your business, a combination of all three types of SEO in your strategy is necessary for optimum results. Each category is important to be optimised in its own right but works best when they are paired with one another. 

Put simply, your brand is your biggest asset and we know you want to grow it and protect it. Backed by an expert team of specialists, at Megantic we will continue to ensure you can achieve these goals through our thorough management of your eCommerce business. A snapshot of what to expect with Megantic includes;

• Ongoing keyword gap analysis
• Keyword expansion opportunities
• Speed improvements
• Click-Through Rate (CTR) monitoring and optimisation
• Search engine crawl budget optimisation
• Ongoing index cleaning
• Content topic consulting & outreach
• Structured data review

Our approach to SEO is customised directly to each client’s unique industry, niche and goals. While we focus mainly on technical SEO, we are also highly trained and knowledgeable on on-page and off-page SEO practises as outlined in our holistic strategy.

Contact one of our experts today to find out how we can help grow your eCommerce revenue!