Black Friday & Cyber Monday 2025: What Aussie eCommerce teams can learn from the numbers

17 December 2025 Blog Posts

Black Friday & Cyber Monday 2025: What Aussie eCommerce teams can learn from the numbers

Black Friday and Cyber Monday (BFCM) continue to be Australia’s biggest online shopping moment, and 2025 proved again that the brands that plan are the ones who come out on top.

Beyond the hype, this period is a sharp reminder of what really drives performance: aligning your SEO and onsite experience with real customer intent before the rush hits.

The 2025 BFCM numbers (quick snapshot)

Here are the key takeaways from the sales period:

Megantic clients with a BFCM strategy saw a 23% revenue lift (YoY) compared to Megantic clients who didn’t run a BFCM strategy.
Australia Post recorded its busiest delivery day ever, with Aussies spending $1.5B+ across BFCM and parcel volume up 6.3% YoY.
Shopify reported US$14.6B in BFCM sales for 2025, up 27% YoY.

Shopify goes through the BFCM numbers

According to Shopify’s data team, Shopify merchants generated a record US$14.6 billion in sales over the 2025 BFCM period, up 27% year-on-year. The popular commerce platform handled purchases from over 81 million customers.

Australia ranked alongside the US, UK, Germany, and Canada as one of Shopify’s top-selling countries.

They revealed the hottest product categories for the spending season: cosmetics, clothing tops & pants, activewear, and fitness & nutrition, with an Average Cart Price of $114.70 ($112.29 on a constant currency basis).

The pattern is consistent: brands that invest early in strategy, content, and conversion don’t just “win the weekend”, they build momentum that carries into the months after.

SEO during Black Friday 2024 was very successful for clients

We wanted to look into some of our clients who decided to take our advice for Black Friday SEO, tracked over the 2025 sale period from 07/11 to 07/12.

Coops & Cages (Pet industry)

A strong example of what happens when visibility + conversion improvements hit at the same time:

Revenue up 97% YoY
Clicks up 29% in the same period
Conversion rate up 108%

Flex Fitness Equipment (Fitness industry)

For high-consideration products, being discoverable at the right moment matters:

Revenue up 62% YoY

Why not start the new year strong?

If you want 2026 to be your most profitable year yet, now’s the moment to lock in the foundations while competitors slow down over the break. Our team is developing tools to help you assess and monitor your position in AI overviews and LLMs. Get in touch with us in the new year to talk through our SEO Market Research + AI Visibility Research reporting, and you can learn more about our AI SEO Services here.

Posted by Patricia Ikari

Patricia is a Data & Business Analyst at Megantic, with over 17 years of experience spanning data analysis, financial planning, and project management. Her diverse background in education consulting and enterprise tech brings a unique perspective to her work. Patricia transforms complex data into clear, actionable insights, driving smarter decisions and stronger performance for both the Megantic team and our clients.

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