Gregory Jewellers

WooCommerce

Neto

Introduction

Established in 1967 in Australia, the legacy of Gregory Jewellers dates back to the 1940s in the city of Midyat, the heart of the Syriac Aramean community. Since then, this proud family ownedbrand has been crafted hand-made fine jewellery and bringing watches from the world's most famous premium brands to their customers.

Insight

Megantic were engaged to aid the organic presence, to drive online revenue and get customers into Boutiques. The Gregory Jewellers Team made it clear, a core component of our SEO efforts would need to be spent on driving new customers into boutiques so they could experience the brand first hand and feel the difference. Megantic created a local SEO strategy around this objective.

Our Approach

To turn search visibility into measurable revenue, Megantic deploys a clear three-stage strategy
built for long-term performance.

Stage 1: Research, Structure & Strategy

  • Megantic and Gregory Jewellers’ in-house team collaborated to execute an exhaustive
    keyword research project that looked at:
  • Existing buyer language
  • GJ branded language
  • Competitors’ product language
  • Under-leveraged language

Megantic identified early on that jewellery could be broken down into more specific
categories for material, stone, shape, and style.

Stage 2: SEO Onsite Implementation & Execution

  • Cleaned up H tags in the templates to create keyword targeting hierarchy.
    Implemented H1s to align with the semantic language strategy.
    Completed on new staging theme.
  • Expanded the number of categories to create more entry points to the site and aid CRO.

Stage 3: Ongoing Optimisation & Growth

  • Created unique and optimised metadata for all categories
  • Created short on-page descriptions (copy) for new categories
  • Optimised boutique pages for local SEO
  • Backlink promotions to priority pages and categories
  • Other technical SEO activities, including breadcrumb implementation and crawl budget
    optimisation
  • Ongoing monitoring of site errors and Google Search Console

Year on Year Results

Gregory Jewellers saw standout SEO growth, led by a 44% increase in Top 3 non-branded keyword rankings, supported by steady gains across overall visibility and keyword depth. Megantic’s work with Gregory Jewellers has been recognised by the APAC Search Awards 2026, earning a shortlist position for Best Use of Search – Fashion. We wish the Gregory Jewellers team the very best of luck at the awards night in February 2026.
https://www.megantic.com.au/wp-content/uploads/2026/01/24dcd7e752c541922a047995dea1020ec5a57c1f.1768197396.8601.png

Summary

Our campaign for Gregory Jewellers is more than a success story, it’s a masterclass in strategic SEO that delivered tangible, profit-driving results and set a new standard for excellence in the digital landscape. We set GJ up for long lasting growth in a highly competitive industry. Our technical precision completely re-architected their online presence, setting the foundation for sustained, highly profitable growth.

To find out how we can help your business, get in touch

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