Our approach for Mont Marte began with an investigation of their existing market and the variety within this. Through market trend analysis, competitor benchmarking, and profiling Mont Marte’s many audiences within each product and area our team were able to drive new customer acquisition, foster brand strength and drive new sources of revenue through the organic channel.

1. Market Research & Discovery: The goal of this phase was to deeply understand the total organic market, pinpointing where competitors fall short and crafting the ideal site architecture. This involved comprehensive research into new keyword opportunities, benchmarking competitor SEO performance, designing an ideal information architecture, clearly defining audience search intent, and establishing a healthy SEO foundation.
2. Targeted Onsite Optimisation Plan: Applying the research directly into tangible website improvements, this stage was focused on enhancing overall visibility, relevance, and the user journey. Goals included achieving superior Top 3 and Page 1 keyword rankings for terms, increasing conversion rates across core product lines, and ensuring SEO best practices.
3. Sustained Performance: This phase supported our long-term, ongoing efforts to organic expansion, maintaining a sharp competitive advantage, quickly adapting to major algorithm changes, and continuously broadening Mont Marte’s organic market footprint.

Our work with Mont Marte has been a great example of how a collaborative approach can bring together technical SEO and better user experience. We focused on putting the customer first, and the results showed it, from stronger keyword visibility to big lifts in traffic and revenue. Now that Mont Marte is expanding into new markets, we’re excited to be supporting them with the next steps in their global SEO strategy.

We also:

• Refreshed and expanded outdated or thin category content across the site
• Improved readability and search relevance by incorporating high-value keywords
• Strengthened internal linking to support better crawling and topical authority
• Conducted regular technical audits through Google Search Console
• Resolved key issues such as soft 404s, indexing errors and crawl inefficiencies
• Optimised core technical files including robots.txt, meta-robots and canonicals
• Continuously monitored and improved Site Speed and Core Web Vitals
• Provided ongoing strategic SEO consultation to support future scalability