It's time you future proof your strategy for visibility in AEO
LLMs like ChatGPT and Gemini have completely changed how people search. This shift has seen a push for more personalised, value-driven online shopping experiences. Answer Engine Optimisation (AEO) is all about catering to how users are searching, helping your brand get cited in AI generated answers.
The AEO Playbook you’ve been waiting for is finally here!
In partnership with Shopify, we are excited to share our
whitepaper
covering everything you need to know about the search landscape
and how your brand can adapt to this new technology.
We’ve developed a proprietary in-house AI and analytics platform purpose-built to drive measurable eCommerce growth. Designed to give our clients a true competitive advantage, our technology delivers real-time insights, automated data analysis, and actionable strategies tailored to each brand’s unique goals. Our approach includes:
AEO focuses on helping your brand become a trusted, citable source within AI-generated responses. It ensures your products, categories, and content are structured in a way large language models can easily understand, interpret, and surface to users seeking personalised, value-driven recommendations.
Most AI Tools provide surface-level insights into traffic and visibility from LLM sources, but they don’t explain how an LLM has interpreted your content, nor how to improve not only said content, but your entire site architecture. Our technology replicates the exact process an LLM takes to ingest your content, providing insight into how it reads and interprets your website, along with clear, actionable recommendations. These recommendations unify SEO fundamentals with emerging AI capabilities to deliver a holistic roadmap across your site architecture, navigation, internal linking, content, and trust signals. Combined, this well help you better understand your buyers and position your brand as an authority.
The Megantic AI Toolkit™ turns complex search and AI signals into clear, scalable content actions. So you can better understand how your brand is seen online, revealing how visible your website is across major AI platforms, compared to competitors We take an end-to-end approach, addressing the foundational elements of site architecture, navigation, internal linking, content, and overall UX that determine how accessible your brand is to AI systems. We work alongside you and your team to build roadmaps and execute recommendations in a timely manner. With over 1,000 SEO projects completed, 15 years of experience, and a global presence, Megantic’s proprietary AEO toolkit helps you dominate total search. Our technology replicates the exact process an LLM takes to crawl your content, providing insight into how it reads and interprets your website, along with clear, actionable recommendations. These recommendations unify SEO fundamentals with emerging AI capabilities to deliver a holistic roadmap across your site architecture, navigation, internal linking, content, and trust signals.
At its core, optimising your site’s SEO for LLMs like Gemini and AI Overviews isn’t about replacing your existing strategy. Rather, it’s about building upon it.
Traditional SEO focuses on ranking web pages for specific keywords and search intents. AI SEO, on the other hand, is about making sure your content is structured, contextual, and authoritative enough that Google’s AI systems choose your brand when generating conversational answers.
By understanding the shift in how your customers are searching for your products and how LLMs crawl and understand your website, we can ensure that your brand is positioned as a trustworthy authority.
Google’s AI Mode and AI Overviews are all about facilitating natural, conversational responses that pull from a multitude of sources. Google’s AI digs deeper, trying to understand the contextual placement of keywords in a query, as well as the intent behind a particular search query, promoting itself with multiple related follow-up questions.
That means your site and content need to be optimised not just to rank, but to contribute meaningfully to these AI-driven answers by providing genuine value.
Our Answer Engine Optimisation (AEO) Process
Our award-winning eCommerce SEO process has been purpose-built to help your business succeed in both traditional search and emerging LLM-powered results.
With a dedicated team of SEO specialists, data scientists, and marketers, we’ll help you establish a strong foundation that can be strategically layered with advanced AI optimisations over time.
We do this in 3 stages.
1. Data-Driven Research
To rank in LLM powered search results like Google’s AI Mode and AI Overviews, we need to make sure your site is technically sound, semantically clear, and rich in authoritative content that anticipates how people search in natural language.
Our team will conduct a site-wide audit and market analysis to:
2. Implementation
Developing your custom tech stack implementation roadmap
Leading and executing our implementation roadmap
3. On-going Growth
Achieving long term SEO growth, in traditional SEO, AI and beyond
What makes us unique
There’s a lot of moving parts when it comes to getting organic search right. After a decade of focussing on technical innovation for over 1000 clients in a vast array of industries, categories and niches, here’s what we believe sets us apart from the rest.
Traditional SEO aims for keyword-specific page rankings, whereas AI SEO focuses on structuring content to be contextual and authoritative so that Google's AI systems select your brand when generating conversational answers. By understanding the shift in customer search behaviour and how Large Language Models (LLMs) crawl your website, we can position your brand as a trustworthy authority, ensuring your site is optimised not just to rank, but to contribute genuine value to the natural, conversational responses driven by Google's AI Overviews and AI Mode, which delve into the intent and context behind search queries.
No, you shouldn’t. The brands winning in search right now are those investing in both. Traditional SEO remains essential for capturing high-intent search traffic and building the domain authority that AI systems use as a trust signal. AEO layers on top of that foundation, ensuring your brand is cited in AI-generated answers and conversational queries. Our best recommendation to all retailers in the market is to strongly align your SEO and AEO strategy with evolving consumer behaviour and industry trends, so that you can make smarter, data-backed decisions that lead to stronger results.
It varies, but typically, you can expect to see initial improvements within 3 to 6 months, with more significant, long-term impact developing over 6 -12 months or more. Will the Megantic AEO Toolkit™ work for me if I am not a eCommerce business? The AI visibility tools and frameworks our team has been developing are specifically for eCommerce brands.
For qualifying retail brands, we offer a 1-month trial, complete with comprehensive AI Visibility Audits and readiness plans. See if your brand qualifies by sending us a message in the contact box below.
To find out how we can help your business, get in touch
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