shopify

Introduction

Louenhide is an Australian fashion and accessories brand for modern women seeking distinctive style. Their goal is to create beautiful and functional handbags that don't break the bank. In addition to handbags, Louenhide also offers wallets, hats, sunglasses, scarfs and more to accessorise with their designer handbags to create a cohesive outfit.

Insight

Louenhide teamed up with Megantic in September 2021, providing us with a one-month window to conduct a feasibility study and website research to guide their upcoming website restructure. One year later in July 2022, they sought our advice for migrating from WooCommerce to Shopify. Finally, in October 2022, our collaboration culminated in the successful launch of their Shopify website, marking the start of an ongoing partnership. Louenhide won the Best Use of Search (Fashion) at the 2024 APAC Search Awards.

Our Approach

Due to low branded search volume, we focused on identifying a niche that competitors were not optimised for, using data research to target “sustainable”, “ethical”, and “minimalist” jewellery keywords with a high search volume. Applying this data to the homepage and entire on-site setup, we established a unique selling point and drove traffic to our site.

We also:

  • Researched organic market opportunities and created a new website architecture based on this data.
  • Opened 107 new category pages to act as SEO sales points of entry.
  • Wrote new optimised metadata based on high intent, transactional keywords.
  • Optimised the website for mobile use.
  • Created a new menu and sidebar, including UX and theme developments.
  • Segmented URLs to minimise clicks to purchase (how many times a user needs to visit a new page/click until they can check out).
  • Monitored Google Analytics and Google Search Console for trends, data and to guide future SEO and marketing decisions.

Year on Year Results

In only one year (August 2022 to August 2023), we have seen exciting growth for Louenhide.

https://www.megantic.com.au/wp-content/uploads/2024/05/Loenhide-graph.jpg

Summary

Over the past year we have been working with Louenhide, it has been great to see their organic channel grow through increased keyword rankings and finding new users through the organic channel. Louenhide’s results have been impressive so far and we have continued to see an upward trend in terms of keywords, impression and revenue growth.

5 Stars

Louenhide

www.louenhide.com.au/

“Organic search is an important channel for Louenhide. Megantic has guided us through a website migration and developed an ongoing SEO strategy that is generating fantastic results. Our organic search channel is experiencing strong traffic and revenue growth year-on-year, and we’re looking forward to rolling out more of their recommendations.”

Jamie Kendall, Director of Louenhide

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