Shopify
Introduction
S-kin Studio is a fine jewellery brand that sells high-quality, everyday jewellery. From earrings to necklaces and rings, S-kin’s designs are timeless, simple and sophisticated. Their jewellery is tarnish-resistant, and is made with ethical and environmentally-conscious practices.
Insight
We began working with S-kin Studios in May 2022 with the aim of boosting their Organic Search, which was the most lacking channel. Due to the competitive nature of the jewellery industry, they were struggling with SEO and business overall, especially with new competitors entering the market during COVID lockdowns in Australia.
Our Approach
- Opened 119 new category SEO sales points of entry.
- Crafted custom meta descriptions, explaining each category with unique selling points to drive CTR, such as “Ethical”, “Gold Filled”and “Minimalist”.
- Identifying limited menu options that affected how customers shopped for the entire product range.
- Using keyword research and Google Analytics to find the best-selling products and introduced shopping by material.
- Displaying only related subcategories with in each product vertical for a smoother shopping experience.
Year on Year Results
Summary
Thanks to a significant boost in revenue and ROI, we’re excited about the prospect of a bright future for S-kin Studio, which has transformed from almost closing shop to becoming a dominant independent player. They have risen to the top of rankings with Megantic’s help by identifying an overlooked niche, and restructuring their website based on customer searching trends.
To find out how we can help your business, get in touch
- Australia
- +61 (03) 9001 9997
- hello@megantic.com.au
Get in touch
- United Kingdom
- +44 (0) 161 532 4110
- info@megantic.uk
