The Megantic team meticulously planned the pre-migration to ensure best-practice SEO was in place, and implemented a strategy to engage with the specific demographic and characteristics
of the target audience to drive traffic with ‘buying’ intent.

Stage 1:

Months before launch, we conducted deep analysis across GA, SEMrush and historical rankings to understand:

• Which URLs actually drove revenue and high-intent traffic
• Which legacy pages still held SEO equity
• Where Shopify could unlock new commercial SEO opportunities

Key actions included:

• Full URL scraping of the legacy custom CMS and proposed Shopify structure
• Redirect mapping prioritised by revenue, rankings and intent (not just traffic)
• Identification of over 1,000 potential new Shopify Collections aligned to real search
  behaviour

This shifted the SEO focus from discovery-only content to commercial entry points designed to convert.

Stage 2:

Working closely with Nourished Life’s internal team and external developers, Megantic ensured Shopify was implemented with SEO baked in from day one.

This included:

• Preserving and optimising metadata and on-page content during migration
• Cleaning up internal linking to avoid redirect chains
• Consulting on Shopify best-practice URL structures for PLPs and PDPs
• Ensuring schema was correctly deployed
• Fixing over-styled PLP templates by restoring clean H-tag hierarchy
• Supporting large-scale content updates using Shopify-friendly tools

Stage 3:

We provided support and ongoing optimisation across User Experience (UX), site speed, and on-page SEO to ensure the website improved usability, performance, and search visibility.

As expected with a large-scale migration, Nourished Life experienced a short-term dip immediately post-launch. However, because the migration was meticulously planned and
revenue-weighted, recovery was fast, growth was sustainable, and results continued to compound month on month, laying the foundation for long-term success.

Our strategic redirection of effort and meticulous technical execution ensured every visitor counted, proving that a nuanced approach to traffic quality is the ultimate driver of sustained commercial success in the health sector.

Our campaign with Nourished Life didn’t just mitigate the significant risks of migrating a 15-year-old custom e-commerce platform, it transformed a potential nightmare migration, into a remarkable growth story within the health and wellness sector.