Coops and Cages

WooCommerce

Neto

Introduction

Coops and Cages is an Australian-owned pet housing and enclosure retailer specialising in high-quality chicken coops, rabbit hutches, dog kennels, and other pet housing solutions. Founded with a mission to make pet ownership easier and more enjoyable, the brand focuseson practical, durable, and affordable designs suited to Australian conditions. At its core, the business helps families, hobby farmers, and pet owners create secure, comfortable habitats so animals can live healthy, enriched lives.

Insight

Coops and Cages partnered with Megantic in September 2024 to conduct a comprehensive SEO feasibility study and deep-dive website analysis. The goal was to identify untapped non-branded search opportunities and restructure the site’s architecture for better discoverability; overall leading to long-lasting organic growth.

Our Approach

To unlock new search demand and improve discoverability, Megantic restructured the site around a clear and scalable identity.

 

During the first stage, we rebuilt the site architecture and information hierarchy to reflect real search demand. Over 50 pages of new metadata were launched, with remaining categories rolled out over six months. Using Merchant Centre and Search Console data, we mapped all collections and products to identify high-opportunity gaps and scalable category structures.

 

In the second stage, we introduced indexable, SEO-optimised subcategories and filters, and aligned H1s, titles and targeting across collections to strengthen topical authority and commercial intent signals.

 

In the third stage, we supported growth through technical SEO, structured data, product page optimisation, AI-driven content improvements and continuous site health monitoring. Monthly authority building, crawlability enhancements and eCommerce performance optimisation ensured sustainable organic growth.

 

This approach transformed the site from loosely targeted to a tightly structured, search-led ecosystem designed to capture non-branded demand at scale.

Year on Year Results

In just 9 months, our SEO strategy has already transformed the Coops & Cages site, delivering measurable growth in a competitive market and impressing the client well ahead of the typical SEO compounding curve.
https://www.megantic.com.au/wp-content/uploads/2026/02/00cde3e57e1b6e667294a657e9195b0109a8c0ac.1770172055.1597.png

Summary

These outstanding results were achieved well ahead of the typical 12-month SEO cycle, demonstrating the campaign’s precision, scalability, and measurable commercial impact.And most importantly, the client is thrilled with the results.
The strength of this performance has already been recognised locally, with the campaign shortlisted at the APAC Search Awards 2026 in the Best SEO Campaign category. We wish our client the very best of luck at the winners announcement in February 2026.
5 Stars

Samantha Baldwin

https://www.coopsandcages.com.au/

“Frezel and the team at Megantic have helped us with our ecommerce website Coops & Cages.They are so easy to deal with, have unique ideas and have helped increase our traffic. Thank you Megantic!”

To find out how we can help your business, get in touch

Get in touch

    Google Rating
    4.9