Introduction
AQUILA is Australia’s leading brand for men’s footwear and accessories. They are proudly Australian-owned, with 30+ physical stores and a thriving online presence. Their quality and stylish men's shoes are designed for the modern Australian man. Offering everything from loafers, casual shoes, boots, dress shoes and accessories, they are a top pick for those in search of a new pair of footwear of any occasion.
Insight
Our Approach
Using our Award Winning 3 Stage approach, we conducted research into competitors and relevant keywords to target the entire website. From this, we expanded out many subcategories to open up more entry points to the website. This aids relevancy for SEO and conversion rates as a user can land on a page with more relevant products.
We performed onsite SEO optimisation – including structural changes, H tag and meta data updates. Strategic offsite link building is also in the plan to drive future growth with the AQUILA team.
Year on Year Results
Summary
Stacey Clifford, General Manager
Digital & CX
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