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Tent World

Introduction

Tentworld is Australias’ largest independently owned camping store with 14 great locations across the country.
They work alongside a dedicated network of pure camping retailers, to feature one of the largest online camping stores in the country; offering personable customer service to match you with the right camping gear.

Insight

TentWorld Logo
    • – Extensive mapping of website categories.
      – Massive URL & category restructure.
      – Implementing targeted meta data based on market research
      – Link outreach for supporting on site work.
      – Hard coding of side bar sub categories on desktop and mobile.
      – Enhanced crawling and indexability.
      – Monthly site audit fixes.

Our Approach

Our challenge included increasing the SEO profile of a website that already had strong organic positions, in an industry heavily dominated by large corporate owned camping stores with huge marketing budgets.

Year on Year Results

https://www.megantic.com.au/wp-content/uploads/2021/03/tentworld_laptop.png
Website Traffic Transaction Revenue

Summary

Extensive mapping of website categories – Massive URL & category restructure – Implementing targeted metadata based on market research – Link outreach for supporting on site work – Hard coding of sidebar subcategories on desktop and mobile – Enhanced crawling and indexability – Monthly site audit fixes

Tent World
5 Stars

Jon Burrell

tentworld.com.au

“We (Tentworld) have been a client of Megantics since June 2017. Since then you’ll see our SEO results have greatly increased. In-house, we like to think we have some SEO skills and knowledge – this is how we built the business to what it is. However we were finding that we were starting to hit the limits of what was possible for us to achieve internally with both the internal knowledge and resources we had available. It was Megantics knowledge and ability to apply large amounts of capable resources on projects which is what got us over the line to become clients of Megantics. This has seen us get large amounts of gains reasonably quickly (as quick as can reasonably be expected with SEO). Since then, we have remained partners with Megantic because their team continues to apply their knowledge to the business and behave like true business partners”.

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