Let’s face it; Google completely dominates the market when it comes to search. With over 90% of the search market in Australia, it can be said that the internet simply is Google and we are all just tagging along. This leaves us with two options; invest the time and money to establish a presence online or sit back and hope that search users somehow get to you. Obviously, with the latter, the doors of a business can close very quickly.
Google Search Engine Optimization Starter Guide Revealed
One issue that business owners face is the uncertainty that comes with investing in SEO. With a constant influx of new strategies and promises of the next best thing, it can be difficult for webmasters and business owners to determine what is truly essential for an effective SEO strategy. The fact is, there is no magic behind an effective SEO strategy. It all comes down to adhering to Google best practice. The good news is that Google has provided a guide to navigate the process; and we’re going to deconstruct this guide for you.
We absolutely encourage any webmaster/business owner to read through this guide. However the fact is, while the information is there, there are many interpretations of how to implement these guidelines in the most effective way. Google will never reveal the perfect formula – quite simply, because everyone would do it.
What Is In The SEO Guide?
The Google Search Engine Optimisation Guide was created by Google to provide insight into best practices regarding both onsite and offsite optimisation. The guide itself consists of 32 pages of essential information for SEO, including the following:
- SEO basics
- Site structure improvements
- Content optimisation
- Dealing with crawlers
- SEO for mobile
- Advice for offsite promotions and analysis
Each key point within this guide involves many factors that can be expounded upon. In this blog series, we’d like to dive a little deeper into each section in order to explain how to best utilise this information. We guarantee the information will change the way you view SEO strategies. Whether you are looking to implement a strategy in house, or through an agency such as ourselves, you’ll finish this series with the necessary knowledge to make the important decisions. Our first article in this blog series will be sent on November 4th, so now’s the time to refer a friend (open main menu and subscribe)!
Article Series Release Dates
- Article #1: How To Create Descriptive Meta Tags; Nov 3, 2015
- Article #2: How To Improve Your Site Structure By Relevancy; Nov 17, 2015
- Article #3: How To Improve Your URL Structure; Dec 1, 2015
- Article #4: Relevant Content (Use of Internal Linking, Images, Headings); Dec 15, 2015
- Article #5: Dealing With Crawlers; Jan 19, 2016
- Article #6: Strategies For Offsite Promotion; Feb 2, 2016
If you’ve already identified that you’re not reaching your true online potential, and want to grow your organic traffic, then don’t hesitate to get in contact with the Megantic team for a personalised review of your situation and online potential.