Bad Backs in Australia’s leading back and joint pain resource organisation. For over 20 years they have developed and grown unique and diverse product ranges to meet the individual needs of a broad range of individuals, companies and governments.
– Fixed technical on-site and off-site issues before rolling out our strategy
– Identified new opportunities to target in the organic channel.
– Created better user experience through navigation and functionality.
– Improved the menu, category hierarchy and sidebar functionality.
After being engaged to manage Bad Backs’ organic channel we quickly identified onsite technical issues and some bad off-site practices that were fixed to help slow their downward trend. After we completed our full market research on the opportunities in the organic channel, it was clear that there was plenty of untapped potential. We worked together with Bad Backs to roll out a new website hierarchy with our data-driven research, along with their industry knowledge. We then began our off-site promotional strategy which assisted in support our on-site work, the results speak for themselves.
Year on Year Results
Targeting over 1000 relevant non-branded keywords and 500,000 impressions per month. – Increasing monthly organic traffic volume by 30%. – Yearly Organic revenue and transactions year on year up over 45%. – Protected already existing strong rankings
“After a disastrous 2 yr experience elsewhere, Megantic was highly recommended to us and cautiously we agreed to work with them. And now a further 2 yrs down the track they are delivering excellent results for us. The initial review of the Bad Backs business and website led to creating a solid foundation on which to build and create bigger and better outcomes. The team are true professionals, results driven, excellent communicators, good value for the investment and the real deal. 5 stars in my book!”
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
|cookielawinfo-checbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.